Assess Employee Interest in Long-Term Care Benefits
Embroker clients can use Hollowtree’s employee interest survey to gauge whether their workforce wants to learn more about long-term care insurance before exploring a program.
Privacy note: Hollowtree administers the survey process. Employers receive aggregate results only.
- No commitment to launch a program
- Employee interest captured through a simple survey
- Aggregate results reviewed with Hollowtree
After employees respond, Hollowtree helps schedule a short results call.
Why employers are paying attention
70%
of adults turning 65 have an almost 70% chance of needing some type of long-term care services and supports in their remaining years.
1 in 4
of U.S. adults provide ongoing care to someone with a medical condition or disability.
Sources: U.S. Administration for Community Living; AARP and National Alliance for Caregiving, Caregiving in the U.S. 2025.
Why start with an interest survey?
Long-term care benefits can be structured in several ways, including voluntary employee-paid coverage, executive carve-outs, employer-funded base benefits, and employee buy-up designs. Starting with an interest survey helps determine whether there is enough employee demand to justify a deeper program review.
Low-friction signal
Assess demand before committing budget, HR time, or leadership attention.
Employee demand signal
Give employees a confidential way to indicate whether they want to learn more.
Clear next step
Review aggregate results with Hollowtree before deciding whether to explore options.
How it works
Submit company details
Tell us who should receive the survey link and which company it is for.
Receive a survey link
Hollowtree emails you a unique link tailored to your company.
Share with employees
Your team sends the survey to employees so they can indicate interest.
Review aggregate results
Schedule a call with Hollowtree to review aggregate interest and decide whether further exploration makes sense.
Important information
Survey responses are collected and reviewed by Hollowtree. Employers receive aggregate results during a scheduled results call. Individual employee responses are not shared with the employer.
Submitting this form does not bind coverage, create an insurance policy, or obligate your company to offer a long-term care benefit. Program availability, design, and underwriting rules vary by employer group and carrier requirements.
Questions before submitting? Talk to a benefit expert.